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Music News & Views @ clik4music

AN ONLINE MUSIC MAGAZINE WITH NEWS, VIEWS AND EVEN ADVERTS

New Template and New Layout :: see foot of page for details



The Ultimate Chart is ultimate rubbish

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Many tech startups have been praised (over hyped) and then fallen. It appears the Ultimate Chart could be another one. Any so-called chart is pointless without the numbers. One week a song could be Number 1 with 1 million sales, the next week a song could be Number 1 with 500K sales

Billboard versus Ultimate ChartWhile cmparisons between Billboard's Hot 100 and the Ultimate Chart should be completely different, they are remarkably close to the same! This should be nonsense for just a few reasons:

  • Billboard is American sales and radio play only
  • Ultimate is supposedly worldwide and includuing YouTube, Twitter, Facebook, iTunes, MySpace, MTV
  • Billboard is physical and digital sales plus authenticated radio share
  • Ultimate supposedly includes sales alongside popularity on worldwide social media

Therefore Ultimate Chart is lying OR its weightings on importance of the sources it supposedly follows is wrong. What they say is clearly untrue if the Ultimate chart and the Billboard chart are almost the same. Direct quotes from the Ultimate site:

  • We collect billions of points of data, online and off
  • We collect more relevant information from more sources than anyone ever has, by our count

One simple example will prove this is rubbish. The Above & Beyond podcast on iTunes for Trance Around The World has 25 million subscribers. So EACH WEEK the TATW podcast is received by 25 million people. This is far more than any one of the so-called Top 40 sell each week.

It is time the so-called charts caught up with reality - streaming and freemium are where the listener numbers count. And, long term, that is where the money is!

 

Top 10 of 2010 - starting to form

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Android Lust album Human AnimalTwo-thirds of the way through the year and some albums are starting to look like they could be in our Top 10 of 2010 lists which, mainly, cover metal, rock, progressive, techno and dance/trance. We keep a keen eye on what the charts call 'pop' but which we might call rock or r'n'b or whatever. Rihanna, Lady Gaga, Allison Iraheta and Leona Lewis could all be in one of our Top 10 lists and that shows why genres are so hard to define today.

In the techno-progressive-industrial genre there is one album which gets repeats every day, so here's a pre-emptive heads-up for a Top 10. THE HUMAN ANIMAL is the third full album from Android Lust, the industrial solo project of Shikhee. The album combines elements of rock, industrial, gothic and classical into a blend of music that Shikhee describes as "electronic and dark".

You can listen - and place a pre-release order - at the Android Lust website: http://music.androidlust.com/album/the-human-animal

There are 11 powerful tracks, with strength and passion infusing each one. Almost metal at times, though Shikhee has a vocal tone and range to challenge Kate Bush and Florence Welch. This is rich, deep and beautifully crafted music, worthy of your time (and money).

 

Arcade Fire has lost its heat

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arcade fire - the suburbs
Sorry to say but their third album THE SUBURBS has not moved Arcade Fire out of the second division of current bands trying hard. In fact when stripped down to the basics, most Arcade Fire songs are no different to The Ting Tings.

If we position, say, The Beatles and The Rolling Stones in the first division of their time, then The Kinks would have been in the second division. Individual songs of The Kinks were great but their complete works didn't achieve the heights of the first division bands.

The difficulty with Arcade Fire is the instrumentation and balance. With most members of the band playing most of the time there is little tonal variation. The mix is muddy. And the song melodies lack power and passion. The three singers usually fail to achieve the strength and character of any of the leading vocalists of today, and even struggle to equal Katie White.

So THE SUBURBS is a disappointment after the potential hinted at - but not achieved - on the previous two albums.
 

Using Podcasts for Promotional Online Radio Shows and Video

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Part of promoting your website - especially for singers and bands - is getting in front of as many people as possible. Giving fans - and potential fans - something interesting to read, listen to or watch may keep returning to your website through a link. One of the ways that people like to hear about new sites is through podcasts.

Apple iPod rangeMultimedia snippets that can be viewed on computers and portable devices such as iPods and web enabled phones are called podcasts. The key to their popularity may be the fact that they can be received and displayed on a plethora of devices, which makes them as pervasive as radio and as engaging as TV. Think of it as your own homemade commercial for your business. Podcasts can be syndicated using RSS (really simple syndication). This is the same process that people use to keep up with blogs and websites. The RSS feed allows them to receive updates when changes are made on the site so they don't have to visit every day.

A podcast serves as a convenient and entertaining way for people to find useful items and information online. A multimedia presentation really gets the idea or point you are trying to get across in a much superior way than just written dialogue. It should also be unique and fresh to engage and attract your target audience efficiently. You can really make your podcast stand out by using eye catching props and sets for visually appealing video casts. This should be complimented with engaging dialogue and, of course, relevant topics.

In order for your podcast to be noticed people must be able to find it through their search engines and this means using keywords. It is imperative that you include keyword optimized titles, tags and links in your podcasts even if they are only in audio. Use every opportunity available to get your podcast seen by as many people as possible. Submitting your podcast s to online directories is another little known method that can really get people checking out your podcasts. Submitting to one of these directories takes a little work such as: Creating a press release to announce your initial submittal; Optimizing these press releases and submitting them to free press release sites. By doing this, people can sill find them even after you have moved on, which is invaluable residual advertising.

Let your existing customers in on the new podcast. Use your email list to keep them in the loop as you unroll your podcast project. Give them links directly to the podcast so they can view it and hopefully pass the link on to others. Today's consumer uses the web as much as they watch TV or listen to the radio and Podcasting serves as the advertising method of choice for this genre. You can increase your business traffic and attract loyal fans by turning your podcast into a radio or video series.
 

Facts and Lies - Music in the Naughties

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Despite the long-running hype and distortions of the music pundits, the newspapers, the music magazines and the tv shows, the real Story Of The Decade is how music listeners finally had their say.

We now know that the UK trumpeting of Oasis and the millions of copy-cat skinny dudes in tight jeans with weak nasal voices - aka the 'indie' genre - was a non-starter.

Beyonce in 2010We now know that Girls - not Guys - were the dominant force in music in the past 10 years, despite the never-ending cover stories about weak metrosexual rappers or pretty boy 'singers'.

The facts are now in: America's Top 10 Selling Digital Songs of the Decade

  • 4 girls
  • 3 guys
  • 2 guy bands
  • 1 band with upfront girl

And with two of the top 10, Lady GaGa is the top selling digital artist of the decade. Beyonce (right), another astonishingly powerful woman in the modern non-male-dominated music industry, joined GaGa on Telephone recently.

Next, the hysteria and lies about 'illegal' file sharing. See next page for a large infographic with the real facts:

Read more...
 

American Idol returns with 12 "hot" girls

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After the weeks of dreary failures and never-ending emphasis on the bad rather than the good, American Idol at last presents two hours of actual music-making. First up is the sing-off between the twelve girls, and some of them were outstanding.

Lilly ScottEllen DeGeneres struggled to find the right words at times but the overall impression was that Ellen had a good ear for excellent music-making. A promising start by the new judge, and she supplied the "hottest" quote of the show.

Lilly Scott (left) presented the most quirky and appealing song of the show.

Randy Jackson kept his feet on the ground and provided the most balanced musical critiques, as usual.

Michelle DelamorSimon Cowell continued to give some of the contestants a harsh reality check, able to summarise both the musical and business issues in a few sentences. He is often not popular but is usually right. And, at last, seems to have lost his anti-girl bias of the past two years.

Michelle Delamor (right) was the most convincing and striking performer of the show.

Kara DioGuardi continued sniping at the good singers, however, showing she is still so jealous of girls with great vocal skills.

See next page for our large, exclusive scorecard on the first real chance to hear and compare the contestants for American Idol Season 9, 2010.

Read more...
 
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